The Natural Capital Business Hub, launched Feb. 19, 2014 at the 2014 GreenBiz Forum, showcases the natural capital efforts of more than 40 companies — from Alcoa to Lockheed Martin to YES Bank — representing $1.4 trillion in revenues. Nonprofits involved include BSR, Trucost and World Wildlife Fund (WWF). The hub's core tool is a database of case studies, which can be searched by industry, geography, benefit, approach or ecosystem. The hub is a joint effort of The Nature Conservancy and the Corporate EcoForum, and supported by the Natural Capital Coalition (formerly the TEEB for Business Coalition), in consultation with a vast array of business and NGO leaders.