Public and private sector leaders urged governments and companies to embrace Natural Capital Accounting at the annual Global Green Growth Forum (3GF) on October 8. The Global Green Growth Forum is a partnership between the Governments of Denmark, Korea and Mexico, leading global corporations and international organizations. Each year, 3GF convenes a select group of 200 political and business leaders to give momentum to long-term sustainable growth through scalable public-private partnerships. Speaking at the Forum, World Bank Vice President for Sustainable Development Rachel Kyte emphasized the need to push forward natural capital accounting and the growing convergence of interest on this matter. As a result of the World Bank’s ‘50:50’ campaign at Rio+20, 62 countries, 90 private sector organizations, and 17 civil society and international organizations had expressed their support for natural capital accounting. This readiness to act was reflected in the 3GF session on NCA, which also highlighted the need for the public and private sectors to work together.