This report assesses the economic, social, icon and brand value of the Great Barrier Reef. Its purpose is to gauge the Great Barrier Reef’s value to Australians and understand how the international community values it. This research synthesises the results from a range of publicly available data sources, a new survey of over 1,500 Australians and residents from 10 countries world-wide, fresh insights from stakeholder consultations and the efforts of previous research. The sample was representative and the size statistically significant.